Sterling, the real estate receptionist
Real Estate

Meet Sterling, your real estate receptionist.

Sterling answers the number you forward, takes the caller's name, number and what they need — in the words a real estate brokerage actually uses — and writes one sentence on the record. From $49 a month, on the full EngageSuite360 CRM shaped for real estate.

How Sterling answers
Sterling saysThanks for calling your business, this is Sterling. I'll take your name, number and a note for the team.

Then Sterling listens. Short sentences, one question at a time, the number read back once, and what happens next: you call back.

What callers usually need

Sterling sorts every call into the words your trade uses

That word is in the sentence Sterling writes, so your callback list reads like a real estate desk, not a voicemail box.

Why every call matters in real estate

The call you miss is the one that goes elsewhere

A buyer calling about a listing expects a person in minutes, and if it rings out they call the agent on the next sign. Sterling answers that call, every time, and you decide what happens next.

By the numbers: In a 2024 secret-shop of 25+ US brokerages (100+ online inquiries on median-priced listings, weekday business hours), nearly half (47%) of online property inquiries got no response at all; the average response time was 8 hours 17 minutes. Source: Mike DelPrete, 'Secret Shopping: 47% of Online Property Inquiries Are Ignored', 2024.

The CRM, in real estate words

Callers become clients, and work becomes transactions

Every plan includes the EngageSuite360 CRM, set up for real estate from the first login. Sterling writes each call onto the right record in those words.

Transactions stages

New Lead → Pre-Qualified → Showing Scheduled → Offer Submitted → Under Contract → Closed

Real Estate records

  • Listings — properties on the market
  • Showings — scheduled property tours

On every client: Property Type, Budget Range, Pre-Approval, Preferred Neighborhoods.

The record

What is on the CRM after a call

One sentence, on the contactJeff called from (727) 555-1212 — buyer inquiry, wants a call back this afternoon.

The caller becomes a contact, the company is matched from the number, and the sentence is emailed to you. No recording, no transcript on the Starter plans — that is the AI Front Desk plan, one rung up, same number, same CRM.

Pricing

How much is an AI receptionist for a real estate business?

From $49 a month. There are three Starter sizes — $49, $149 and $299 a month — and the only thing that changes between them is how many inbound minutes are included; the smallest is 250. Every one of them answers each call, takes the name, the number and what the caller needs, writes one sentence on the record and emails it to you, on the full EngageSuite360 CRM. If you need the calls heard, texted and booked too, the AI Front Desk plans start at $397 a month with unlimited inbound minutes. Annual billing is two months free, and the 7-day trial takes real calls and charges nothing until day 8.

More from Sterling

The guides, and the CRM Sterling writes into

Sterling's real estate guides

How a real estate brokerage handle calls, follow-up and the work behind them — written by Sterling on AgentWorks Studio.

Read Sterling's real estate hub →

The CRM Sterling writes into

EngageSuite360 arrives shaped for real estate: the pipeline, the fields and the vocabulary. Free to start; Sterling writes every call into it.

Free CRM for real estate →

Questions

About Sterling

How much is an AI receptionist for a real estate business?

From $49 a month. There are three Starter sizes — $49, $149 and $299 a month — and the only thing that changes between them is how many inbound minutes are included; the smallest is 250. Every one of them answers each call, takes the name, the number and what the caller needs, writes one sentence on the record and emails it to you, on the full EngageSuite360 CRM. If you need the calls heard, texted and booked too, the AI Front Desk plans start at $397 a month with unlimited inbound minutes. Annual billing is two months free, and the 7-day trial takes real calls and charges nothing until day 8.

What does Sterling say when answering?

"Thanks for calling your business, this is Sterling. I'll take your name, number and a note for the team." Then Sterling listens, takes the name, the callback number and what they need, reads the number back once, and says you will call back.

What does Sterling never do?

Sterling never quotes a price or a range, confirms an appointment time, sends a text or an email, transfers the call, or pitches anything. On the Starter plans it is one logged sentence and you call back; the AI Front Desk plans add transcripts, texting and booking.

What lands in my CRM after a real estate call?

A contact (or the one you have), the company when the number matches, and one line on the record that names what they needed — buyer inquiry, seller inquiry, showing request, listing question, closing or paperwork. The same line is emailed to you.

What does the CRM call my clients?

Clients, with transactions moving through New Lead, Pre-Qualified, Showing Scheduled, Offer Submitted, Under Contract, Closed. The EngageSuite360 CRM in every plan is set up for real estate, with listings and showings as records of their own.

Why does a missed call cost a real estate business so much?

A buyer calling about a listing expects a person in minutes, and if it rings out they call the agent on the next sign. Sterling answers every call you forward, so that caller reaches someone.

Other receptionists

One receptionist per industry, each with a name, a voice and that trade's vocabulary. Meet all 27 →