Upfirst (upfirst.ai) describes itself as "AI receptionist that answers calls while you run your business". The Front Desk Company is An industry receptionist — 26 industries, each with a name, a face and her trade's vocabulary, on the full EngageSuite360 CRM. Figures below as published on 2026-09-05.
| The Front Desk Company | Upfirst | |
|---|---|---|
| Entry price · included | $49 · 250 inbound minutes (Starter), $0.15/min over, up to a cap you set | $24.95 · 30 calls, $1.50 per call over |
| Next plan up | $149 / 1,000 · $299 / 2,500 · then $397 / $697 / $997 | $59.95 / 90 · $159.95 / 300 · $299 / 600 |
| Trial | 7-day live trial; card saved, charged on day eight, cancel before and nothing is charged | 14-day; no card; real calls |
| CRM | The full EngageSuite360 CRM in every plan — contacts, companies, deals, tasks, calendar, reports — shaped for your industry | Integrations only — HubSpot, Salesforce, Pipedrive, GoHighLevel, Zapier |
| What is stored | Starter: one sentence per call, no recording, no transcript. AI Front Desk ($397): transcripts and recordings | Yes, with instant summaries texted or emailed |
| Who answers | An industry receptionist — 26 industries, each with a name, a face and her trade's vocabulary | One assistant for every business |
Sourced 2026-09-05 from upfirst.ai. If a figure has changed, tell us and it will be corrected.
Upfirst's entry plan is $24.95 · 30 calls, $1.50 per call over; The Front Desk Company starts at $49 · 250 inbound minutes (Starter), $0.15/min over, up to a cap you set. The bigger difference is what is included: The Front Desk Company ships the full EngageSuite360 CRM in every plan, Upfirst offers integrations only — hubspot, salesforce, pipedrive, gohighlevel, zapier.
Integrations only — HubSpot, Salesforce, Pipedrive, GoHighLevel, Zapier. The Front Desk Company includes the full EngageSuite360 CRM in every plan, shaped for your industry, and the receptionist writes every call into it.
Upfirst: yes, with instant summaries texted or emailed. The Front Desk Company: Starter: one sentence per call, no recording, no transcript. AI Front Desk ($397): transcripts and recordings.
The Front Desk Company is An industry receptionist — 26 industries, each with a name, a face and her trade's vocabulary. Upfirst positions itself as "AI receptionist that answers calls while you run your business".
Dr. MitchellHealthcare
VictoriaLegal
JackieConstruction
Dr. CleoDental
SterlingReal Estate
RachelAccounting
Dr. HaileyVeterinary
FranklinInsurance
TroyFitness
MaxwellHospitality
BuckAutomotive
BrooklynBeauty & Salon
TonyRestaurant
OliviaEducation
SpencerConsulting
DianeManufacturing
MaeveE-Commerce
MargaretGovernment
SierraTravel
RustyLogistics
PaigeRecruiting
NikiMarketing Agency
GraceNonprofit
ChaseProperty Management
AceIT Services
HarrisFinancial Advisory